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Browsing Posts tagged Pay per click

You may have a large list of keywords that you think are relevant to your ads and you offer, but many people forget that there are three different types of options when entering keywords into your campaigns. These options are known as match types, called Broad, Phrase and Exact. These different options determine how the different keywords will trigger your ads, and in what context. Google explains this inside your account help section.

Image by Edgeworks Limited via Flickr Pay Per Click Advertising is enticing because it doesn’t take as much time as other marketing methods, such as article marketing. For PPC, an affiliate

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