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Remember the whole point of writing articles is to get traffic to your website. But that never can happen if people don’t bother reading your articles. The best way to get people to read your articles is to format the body text so it’s easy to read. This can include breaking it up and adding sub headers

Banner or image links can be used but they have proved to get limited increase of traffic.

This is mainly because search engines do not connect the pictures or images to a particular keyword even if the image has an alt text. Using simple text links will be more effective as the possibility of the keyword used by a visitor matching the text link is much more reliable.

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